Kurt Zadek Lewin (1890-1947), was born in German. He was a great Psychologist and pioneer in Social Psychology. He developed the concept in the field of psychology called psychological “field” and “life space” in order to understand the human behavior and its important consideration of total life space. His studies are more based on to understand a person’s own world, physical, mental and social through frequent conversation between his pre-memories, desire and his goals. And also his works help to understand the relationship between attitudes and behavior in the group or individuals.

Kurt Lewin coins the word called “Gate keeping”. It’s nothing but to block unwanted or useless things by using a gate. Here the person who make a decision is called “Gatekeeper”. At first it is widely used in the field of psychology and later it occupies the field of communication. Now it’s one of the essential theories in communication studies.

Concept:

The Gatekeeper decides what information should move to group or individual and what information should not. Here, the gatekeeper are the decision makers who letting the whole social system. The gatekeeper is having its own influence like social, cultural, ethical and political. Based on personal or social influences they let the information to the group. Through this process the unwanted, sensible and controversial information’s are removed by the gate keeper which helps to control the society or a group and letting them in a right path. In home mother plays the vital role and she has to decide what their kid’s needs and what should avoid.

In news medium editor play vital role. He has to decide what kind of news items will publish and what should not.  Every day the news channel receives various news items from all over the world. The channel have its own ethics and policies through this the editor decide the news items for publish or aired. In some cases few news items are rejected by the editor due the organizations policy or the news items which are not suitable for publish.

Example:

An international news channel receives numbers of news items within day like international terror issues, UN discussions, Texas bull fighting and religious abuse on international community.

A news channel can’t show all those news items to audience because it may affect the channel reputation in public and organizations policy. Here, editor decides the news items especially he can’t show the Texas bull fighting because it is not internationally popular story. But the same time the news channel can’t show the religious abuses also because it may hurt audience directly and it may affect organizations policy also. But international terror issues and UN discussions are universal common news that won’t affect the channel reputation in public and organizations policy.

News items:

N1: Texas bull fighting, N2: International terror issues, N3: UN discussions, N4: religious abuse on international community

Gatekeeper:

Chief Editor

Selected News Items:

N2: International terror issues, N3: UN discussions,

Discarded News Items: (on popularity)

N1: Texas bull fighting

Discarded News Items: (on policy)

N4: Religious abuse on International community

{ 31 comments… read them below or add one }

Lorna komba September 27, 2011 at 12:29 am

Really like how the the theories axplained in simple short and easy to understand way. Am a communication student, feel helped so much….

Sherif Imdad December 9, 2011 at 6:35 pm

I am really benefitted by this blog.but if there would have more relevant example,it would had been geat.

Kuranga Nuratullahi Abiola March 21, 2012 at 3:14 am

I really benefitted 4rm d content, and i also appreciate d writer, but it would ave beem beta if more examples and explanatn are added 2 boost and back up d reader’s point. I’m a student of Kwara State College of Arabic & Islamic Legal studies. (CAILS). Studying Mass Communication.

Betty March 28, 2012 at 1:11 pm

Its really cool. Simple and easy to understand. I have been helped a great deal. Well done.

zuha April 4, 2012 at 11:26 am

its reail good and i am also a student of communocation

javeria zain April 16, 2012 at 7:41 am

i got simply a very good but short content relevant to my search but i m desiring for more…there would be more examples regarding advertisement etc but its cool.

King Qasim May 24, 2012 at 4:14 am

I am thankful to this site for this useful information. Specially diagram has clarified my concept about this theory.

Mian Kashan May 24, 2012 at 4:16 am

I am thankful to this site for this useful information. Specially diagram has clarified my concept about this theory.

oyo-ita, sylvia June 10, 2012 at 6:44 pm

I really appreciate this site, very well explained and simple. It has help my search. Thank you

jackson July 19, 2012 at 10:59 am

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Michael August 7, 2012 at 1:06 am

Am very very greatful for carrying out my research in this site and am very excisted with content i see here. I appreciate the person who explain this theory here for easy readership and undrestanding. But, i wish if there is more to help me finish my work. ALEKE MICHAEL FRIDAY from EBONYI STATE UNIVERSITY studying mass communication

hassan ali khan October 9, 2012 at 10:46 pm

a very good information and a brief story…students like the stuff which is brief but well informative….

Adebesin Islamiat Odunayo October 21, 2012 at 7:43 am

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Ganiyu oluwatosin 4m Olabisi Onabanjo Unive. November 26, 2012 at 1:41 am

I really enjoy readin dis theory, cos it simple n self xplaination.we d mass communication have really benifited 4m dis site.

Prince Amodu Femi March 4, 2013 at 6:06 am

This site has been helpful enough. Short,simple and explanatory. Fanks. Prince Amodu Femi 4rm Mapoly,Abeokuta

M Amin Mashal April 21, 2013 at 3:14 pm

i,m a communication student and really i like this site too much because it all about communication theories and its really too sad that our teacher not commend this site to us . whatever i write in my notebook which our teacher teaches us all i have see in this site . thank you sir for the creating of such site . . thank you too much .

chumba July 5, 2013 at 1:59 pm

its great

Pricess August 18, 2013 at 10:16 pm

Great!

Damilare Shoye August 27, 2013 at 11:08 pm

This is a nice blog. Got it accidentally but found it useful and educating. Needs theory on specialized broadcasting

Norah September 13, 2013 at 3:53 pm

i’m a medical student, I came across “gatekeeping models” through the family medicine course. And the information I found here was really helpful.
THANK YOU.

vibilaz October 20, 2013 at 10:41 am

its easy to understand and learning.i like it

Nicholas October 30, 2013 at 7:22 pm

It is very interesting to learn this theory . The model explains it all. very simple

Achuth November 30, 2013 at 4:46 pm

thank you it’s really simply superb explanation.

Chika Gideon Emeka February 2, 2014 at 2:11 pm

I found the information from this site very interesting. keep it up and more grace to ur elbows. Am a student of mass communication from The Federal Polytechnic, Bauchi. Cheers!

Kamran khattak February 8, 2014 at 8:38 pm

i m vry sorrow 4 my theory paper bt now and today me feel perfct about the important source of comm;Theory on the blog.thank u so much sir.

Eric Duah February 16, 2014 at 11:16 pm

I need your helps guys..i have a question which i dont get the concept well..I’av been asked you watch 3 videos and research into the producers background and tell what effect does these videos have on me using the gate keeping theory.

Eric Duah February 16, 2014 at 11:18 pm

How does the gate keeping theory affects our perception of the world

Kalisha boatemaa April 15, 2014 at 4:48 am

Very clear with the explanation please explain the other theories of mass communication for me it will help me in my up coming examination

ogunleye pelumi April 22, 2014 at 5:51 pm

kurt lewin has done a very good job,thank u very much kurt because ur work had really helped me.indeed u are d true gate keeper

ogunleye pelumi May 19, 2014 at 3:17 pm

my often justapoxition of dis theory never looks stale.tnks lewin for dis great job which deems to make me optimistic

Budu Emmanuel October 30, 2014 at 4:33 am

really helpful, thanks so much

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