Objectives of Business communication

in Business Communication

Business communication has specific objectives. They are:

1.  Information related Communication: Information on a product, service or activity of an organization to the people concerned and information about the product, service or activity from the people concerned to the organization come under this category. They are outgoing information and incoming information respectively. The people concerned may be those within the organization or outside the organization. Transmission of information may be through personal contacts, written documents, advertisements, etc. Information might be in the nature of an advice, order, warning or counselling. Orders and warnings are different from advice and counselling by their very nature.

2.  Persuasion related communication: Persuasion is related to the promotional activity of a company. It is employed to promote sales and service. Persuasion related communication calls for tact and an understanding on the part of the communicator.

3.  Motivation related communication: A company has to motivate its workforce to turnout better work, its customers to buy its product and service. Motivation can be done only by understanding the mindset of the receiver. Business organizations have to continuously resort to motivation to succeed in their business aims.

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