Introduction:

After the 1917th revolution, the Soviet Union was restructured with new political system based on the Marxist-Leninist principles. The newly formed communist party by Lenin shows much interest in the media which serves to the working class in the country and their welfares.  So the Soviet originates a theory from Marxist, Leninist and Stalinist thoughts, with mixture of Georg Wilhelm Friedrich Hegel ideology  is called “Soviet Media Theory” is also known as “The Communist Media Theory”. The same theory was developed and followed by Adolf Hitler’s Nazi in Germany and Benito Mussolini in Italy.

Soviet Media Theory:

Soviet media theory is imitative of Leninist principles which based on the Carl Marx and Engel’s ideology. The government undertake or controls the total media and communication to serve working classes and their interest.  Theory says the state have absolute power to control any media for the benefits of people. They put end to the private ownership of the press and other media. The government media provide positive thoughts to create a strong socialized society as well as providing information, education, entertainment, motivation and mobilization.  The theory describe the whole purpose of the mass media is to educate the greater masses of working class or workers. Here, the public was encouraged to give feedback which would able to create interests towards the media.

According to authoritarian theory, the media controlled and censored by the ministries in the country but libertarian is fully free without any intervention of any authority or government, Social responsibility theory – press freedom in one hand but other hand they controlled the press by raising question and Soviet media theory, the whole control of the media is under the leader of the nation.

Critics of  Soviet Media Theory:

  1. Soviet media theory looks similar like authoritarian theory but the core part is different from each other. In authoritarian theory is a one way communication, there is no feedback allowed from the public but in Soviet media theory is a two way communication at the same time the whole media is controlled or works under the leadership.
  2. Private ownership is not allowed which leads the press without any restriction and it can serve people without any authoritative blockades.
  3. Soviet media theory allows some restriction based on the nation interest rather than personal.
  4. Under communist theories like soviet media theory, the journalist or press should support the leadership rather than a watchdog.
  5. If the leadership is wrong the whole nation will suffer a lot.

{ 20 comments… read them below or add one }

DENNIS JUMA November 5, 2012 at 3:54 pm

it is an authoritarian type of theory

Tebatjo May 17, 2013 at 4:52 pm

Soviet communist theory is a better system for a country becuase it serves the people.All people enjoy equality in media , they are allowed to participate and share their thoughts , in other ways communication is not a linear form but cyclical.

marija May 22, 2013 at 2:35 pm

thanks for this informative text 🙂

NEEMA October 23, 2013 at 2:54 am

It is good theory especially in developing countries .

DJ Valentino. fresh 9ja boy February 16, 2014 at 8:24 am

Nice one! Buh I fink Social responsibility still remains d best.

Bright March 3, 2014 at 7:03 am

Wow! I enjoyed this explanation. But I don’t think is d best in this modern time. The press should enjoy maximum freedom for the good benefit of the public.

Debalin Roy June 6, 2014 at 12:57 am

Here it is mentioned that this theory was followed by Hitler and Mussolini in their terms but it is a factual error.
They practiced the authoritarian theory, which is far from the communist theory which was aimed at the development of the working class and citizens in general. This theory also guaranteed freedom of speech as long as it did not border on capitalist or fascist tones. Whereas, Hitler and Mussolini simply used the media to dominate and strangle the mass. The media had no voice of its own, it only propagated the authority’s views.

Sources, John C. Nerone, Theodore Peterson, Fred Siebert.

abrar January 16, 2015 at 11:32 pm

its a good theory only for countries those have majority of well educated people s

George Gindeh Kiawu May 29, 2016 at 12:51 am

I wouldn’t say that any one theory is better than the other. I think that the use of a theory in any society should fit what obtains in that society. all these theories, where ever they operate, they are guided by principles. It is just but ethical for practitioners to follow the laid down norms.

Gifted June 6, 2016 at 3:08 am

The social responsibility theory is still the best…the press are given freedom but they still act with an atom of responsibility to the state.

Biira hellen October 20, 2016 at 7:21 pm

please hep me, is social responsibility concerned with the society developmet also?

majestic January 4, 2017 at 11:50 pm

Soviet media theory is more suitable for developing countries although most of those countries are not have strong democracy,it most fit in proving transparance and accountability to the citizen

Suhail Ahemmed Gazzali January 22, 2017 at 5:55 pm

thanks for the info

Tariq Aziz January 24, 2017 at 11:39 pm

Its good for…

ismail shakir February 5, 2017 at 4:12 am

social responsibility theory is good

Ikono March 18, 2017 at 6:45 am

When absolute ownership of the Press is vested in the hand of government, there will be tendency for that country to blindfold the citizen. So, social responsibility media theory is preferable to soviet media theory because the private media can bring out the buried misconduct of the government for correction.

afzal April 16, 2017 at 3:49 am

thanks for sharing information .i really enjoyed your article

Vico July 11, 2017 at 6:18 am

This is the best 🙂

nelson October 4, 2017 at 1:15 am

can i have clear differences between soviet communist theory and authoritarian theory

Kelvin Appiah October 5, 2017 at 11:30 pm

What is the core difference between the authoritarian theory and the soviet/communist theory

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