This is the very basic model for communication. Shannon and weaver identified this model in 1949.

SMCR stands for:

  • Source
  • Message
  • Channel
  • Receiver

Source :    Creator of the message or from whom the message is sent.

Message :    The actual content or idea for the communication.

Channel :    The medium through which communication taking place, so that the message can be conveyed from one place to another.

Receiver : The individual or group or the person who finally receives the message.

SMCR model describes the exchange of information and the model can be applied to all forms of communication.

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