In 1948, Shannon was an American mathematician, Electronic engineer and Weaver was an American scientist both of them join together to write an article in “Bell System Technical Journal” called “A Mathematical Theory of Communication” and also called as “Shannon-Weaver model of communication”.
This model is specially designed to develop the effective communication between sender and receiver. Also they find factors which affecting the communication process called “Noise”. At first the model was developed to improve the Technical communication. Later it’s widely applied in the field of Communication.
The model deals with various concepts like Information source, transmitter, Noise, channel, message, receiver, channel, information destination, encode and decode.
Sender : The originator of message or the information source selects desire message
Encoder : The transmitter which converts the message into signals
Note: The sender’s messages converted into signals like waves or Binary data which is compactable to transmit the messages through cables or satellites. For example: In telephone the voice is converted into wave signals and it transmits through cables
Decoder : The reception place of the signal which converts signals into message. A reverse process of encode
Note : The receiver converts those binary data or waves into message which is comfortable and understandable for receiver. Otherwise receiver can’t receive the exact message and it will affect the effective communication between sender and receiver
Receiver : The destination of the message from sender
Note : Based on the decoded message the receiver gives their feed back to sender. If the message distracted by noise it will affect the communication flow between sender and receiver
Noise: The messages are transferred from encoder to decoder through channel. During this process the messages may distracted or affected by physical noise like horn sounds, thunder and crowd noise or encoded signals may distract in the channel during the transmission process which affect the communication flow or the receiver may not receive the correct message
Note : The model is clearly deals with external noises only which affect the messages or signals from external sources. For example: If there is any problems occur in network which directly affect the mobile phone communication or distract the messages
Practical Example of Shannon-Weaver model of communication :
Thomson made call to his assistant “come here I want to see you”. During his call, noise appeared (transmission error) and his assistant received “I want” only. Again Assistant asked Thomson (feedback) “what do you want Thomson”.
Sender : Thomson
Encoder : Telephone (Thomson)
Channel : Cable
Noise : Distraction in voice
Reception : Telephone (Assistant)
Receiver : Assistant.
Due to transmission error or noise, Assistant can’t able to understand Thomson’s messages.
*The noise which affect the communication flow between them.
Criticism of Shannon-Weaver model of communication :
1. One of the simplest model and its general applied in various communication theories
2. The model which attracts both academics of Human communication and Information theorist to leads their further research in communication
3. It’s more effective in person-to-person communication than group or mass audience
4. The model based on “Sender and Receiver”. Here sender plays the primary role and receiver plays the secondary role (receive the information or passive)
5. Communication is not a one way process. If it’s behaved like that, it will lose its strength. For example: Audience or receiver who listening a radio, reading the books or watching television is a one way communication because absence of feedback
6. Understanding Noise will helps to solve the various problems in communication
at least i got it!.thanks
This model iz complecated bt ezy to understand coz other sources indicate that elements like feedback was introduced by Dr wilbur schram
Didifferent from wt iz shown in their model
Thank you for the simplified version of shannon’s model of communication
Thank’s for your simplification, keep it up.
in this case the sender is an intellectual person,but he is not -not always-
Guys, do you think that Shannon’s model will be more suitable for your organisation?
It is not exactly suitable since even sender may be a source of breakdown as by using ambiguities,
thanks to this simply model of comunication by shannon and weaver
it sounds clear… And their pics made it easier to understand
Thanx for a better simplified diagram
@Melusi I think it will work for anyones organisations as long as u foloow all the Routes of the Shannon and weaver method.
I know this web page gives quality dependent content and additional data, is there
any other site which offrs such stuff in quality?
thnx for da data 4 ma research
This is a little bit complecated , but however, it is useful in many occasions. Thank you
not only noise can be the factor affecting communication but also there are other factor like the nature instrument used
indeed not only noise is a barrier of this model……
Hurrah, that’s what I was looking for, what a stuff!
present here at this webpage, thanks admin of this website.
hi!,I really like your writing so a lot! percentage we communicate more approximately your article on AOL?
I need a specialist on this area to solve my problem.
Maybe that’s you! Taking a look forward to see you.
Yes! This is what i looking for it
Could you please include advs and demerit of this model.otherwise am grateful for your information thumbs up.
The comment is always with me
this model is very easy to understand and it has simplified the communication process.thanks to Shannon and Weaver.
Thank you for the simplified version of shannon’s model of communication
it’s very simple to understanding
thanx 4 giving the data which I searching……
Thnx for the research ,bse makes our leaning easy .i also argue you to drop merits end dmerits..otherwise thnz
the diagram z quite clear in that u ken giv ea brief xplanation in yo own words.thanx fr dt
I liked this………well phrased
aahh its good … well understood and very clear in like it
is this a two way communication
that was nice though the criticisms are not clearly expained
boring
too simple
The model is ok though with advancement in technology may prove 2 b complicated
thankyou so much for such an informative piece even though there are no drawbacks and merits of the model
the model does not consider feedback
it s good ,but we need more examples about means of communication with technology (computers…)
Saved as a favourite, great internet site!
hey, the diagram is incorrect! Shannon model does NOT include FEEDBACK.
Just wondering , why would the Shannon Model be great for any organization ?
Can you use this model in a call center business , how wil the company benefit then ?
very understandable n simplified!
well it is quite straight forward…. i really liked it
simple,easy to understand,modified and fabulous…five star
I love this theory as explained on this site,easy to read and understand
quiet understandable. hats off the Weaver family.
Easy to understand…..well done
good
very good
I really appreciate wt you gav us,but you need to updat your information according to the technology