In 1948, Shannon was an American mathematician, Electronic engineer and Weaver was an American scientist both of them join together to write an article in “Bell System Technical Journal” called “A Mathematical Theory of Communication” and also called as “Shannon-Weaver model of communication”.
This model is specially designed to develop the effective communication between sender and receiver. Also they find factors which affecting the communication process called “Noise”. At first the model was developed to improve the Technical communication. Later it’s widely applied in the field of Communication.
The model deals with various concepts like Information source, transmitter, Noise, channel, message, receiver, channel, information destination, encode and decode.
Sender : The originator of message or the information source selects desire message
Encoder : The transmitter which converts the message into signals
Note: The sender’s messages converted into signals like waves or Binary data which is compactable to transmit the messages through cables or satellites. For example: In telephone the voice is converted into wave signals and it transmits through cables
Decoder : The reception place of the signal which converts signals into message. A reverse process of encode
Note : The receiver converts those binary data or waves into message which is comfortable and understandable for receiver. Otherwise receiver can’t receive the exact message and it will affect the effective communication between sender and receiver
Receiver : The destination of the message from sender
Note : Based on the decoded message the receiver gives their feed back to sender. If the message distracted by noise it will affect the communication flow between sender and receiver
Noise: The messages are transferred from encoder to decoder through channel. During this process the messages may distracted or affected by physical noise like horn sounds, thunder and crowd noise or encoded signals may distract in the channel during the transmission process which affect the communication flow or the receiver may not receive the correct message
Note : The model is clearly deals with external noises only which affect the messages or signals from external sources. For example: If there is any problems occur in network which directly affect the mobile phone communication or distract the messages
Practical Example of Shannon-Weaver model of communication :
Thomson made call to his assistant “come here I want to see you”. During his call, noise appeared (transmission error) and his assistant received “I want” only. Again Assistant asked Thomson (feedback) “what do you want Thomson”.
Sender : Thomson
Encoder : Telephone (Thomson)
Channel : Cable
Noise : Distraction in voice
Reception : Telephone (Assistant)
Receiver : Assistant.
Due to transmission error or noise, Assistant can’t able to understand Thomson’s messages.
*The noise which affect the communication flow between them.
Criticism of Shannon-Weaver model of communication :
1. One of the simplest model and its general applied in various communication theories
2. The model which attracts both academics of Human communication and Information theorist to leads their further research in communication
3. It’s more effective in person-to-person communication than group or mass audience
4. The model based on “Sender and Receiver”. Here sender plays the primary role and receiver plays the secondary role (receive the information or passive)
5. Communication is not a one way process. If it’s behaved like that, it will lose its strength. For example: Audience or receiver who listening a radio, reading the books or watching television is a one way communication because absence of feedback
6. Understanding Noise will helps to solve the various problems in communication
can you please tell me, how to apply this model in modern life faculties????
hi
can you plz tell me what was the importance in the communication of Shannon and weaver?
@ nondumiso: To find the factors which affecting the flow of communication.
make a comparison between lasswell model and shanon &weaver model of communcation?
I don’t really get it.
Shannon et Weawer started the way even the neglected feedback aspect on wich base the main difference betwen information and communication process
@ Parveen and all others.
Basically Shannon made this model not for the human communication. Rather he conceived the mediated communication, to be explicit the very phony conversation. Later human communication scholars began to use it to explain the unmediated human communication, as it is very simple and not far away.
T’s cool!
How to apply this model in modern life faculties?
the main focus of the Shannon and Weaver`s Model?
can you plz tell me about the 3 types of noises which are mentation in this model
i like this article. it gives alot of information. thanks alot
make a comparison between lasswell model and shanon &weaver model of communcation?
Many of the comments and questions miss the point. Shannon & Weaver created a general model from telegraph and telephone ciruits. It leads to concepts like “signal to noise ratio” and “bandwith”. Its brilliance is that as a model it applies to the lowest common denominators of ALL communication, in both technology and also in the soft “liberal arts” notion of communication. The criticism that real communication is two way is silly. The Shannon Weaver model applies to both pathways. Simiiarly it applies to each leg of a multipoint confernce call. It also applies to subsection of a commucations pathway say from your eardrum to your brain, and to each su-section of that pathway. The brillaince is in the generality of the model when it comes to identifying specific quantifiable values for signal and noise. It is not about feelgood waffle.
How can we use Shannon model in our daily life tell me?
it is important ?why
I love the concepts
how we use shanon mode of cummunication in our daily life?
Did this Shannon and Weaver model have feedback initially or the feedback is in the modified one. I don’t understand
what are weaknesses and strengthes of shannon model of communication…???
shannon and warren weaver’s model is simple and most important as it attempt to address the key question like the kind of channel bringing maximum amount of signals and how much the transmitted signals can be destroyed by noise along the way
The Shannon and Weaver’s communication model is some how good but their criticisms are not clear understandable.The criticisms are like advantages
Just u tried wel ma fellow one but know dat feedback not directly shown in thic model but never giv up U CAN!!!!!!!!!!!!!!!!!!
the model is suitable for face-to-face communication thereby cutting away the vast audience of organizational communication
Communication is not a one way process. If it’s behaved like that, it will lose its strength
What is the difference De Fleur model and Westley and Maclean’s Model of Communication?
Models are really confusing. Do you suggest me any particular book that delineates the concept of explanation of communication model in detail ?
a good model indeed luvd da explanations
thats a good explanation
Thanks for this thorough explanation because communication is a life-wire in daily living.
can you pls help me with the ways noise can be minimized
Whats the importance of the model ? And is feedback not mentioned in the model
I think the model has been well elaborated to a certain extent, but what of the strengths and probably weaknesses in comparison to other models like Schramm’s
i liked it ……….
can you pls give me the advantages of this model??????
how to apply this model in a workplace?
what is the components of this model?
i want the advantages and disadvantages of the modal
I want the advantages and disadvantages of the model shannon weaver
hi please explain to me where is the feedback in the model and how someone can understand the message without feedback
i would like to know the advantages and disadvantages of this model
sir, Plz tell me Wilber and Sharms model of mass comm in modern media….
I get confused from SHANNON AND WEAVER CREATION PERIOD as well as STRUCTURES
very good
it’s your good experience.Thank You.
may you highlight me about merits and demerits of this model
No one could explain the model in a more precise a vivid manner like you did,though i still am not clear on what are the setbacks of the model.Could you highlight them please?
you have explain well keep it up
thats quite understandable,iam now able to sketch my due assignment
some how shannon tried to come up with new attempt in communication.
it is a nice concepts