Sociocultural Theory

The sociocultural theory is a psychological theory which explores the relationships between external and internal processes. The theory focuses on the creation and usage of mediating tools that play a role in how humans think. It helps create a framework that facilitates in systematically investigating cognition, keeping in mind the social context. Human development is […]

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Hawthorne Effect

The Hawthorne effect was discovered as an outcome of analyzing older experiments that was conducted at the Hawthorne Works, a factory outside Chicago between 1924 and 1932. In 1955, the term ‘Hawthorne Effect’was first suggested by Henry A. Landsberger. According to him, the Hawthorne effect is a reactivity type of theory, it simply refers to […]

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Theory Z

Theory Z is a management philosophy that deals with organizational culture, quality that shows how employees view their management their set of beliefs, values and principles. It was proposed by a management scholar, William Ouchi who put forwarded a theory filled with Japanese elements but which also expounded American cultural practices. The American business practice […]

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Contextual Design

Introduction Traditional products or solutions are designed based on a single bright idea that an individual creates and builds the product, finally ending with a search to find a suitable place to sell the product. The problem therefore is that solutions that are designed should fit with a customer’s other systems and existing ways of […]

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Theory X and Theory Y

Introduced by Douglas McGregor, Theory X and Theory Y talk about the diverging views that exist about how organizations function.  The two theories are sets of propositions and beliefs about human nature. McGregor assigned certain traits to each theory. His work showed that thoughts and beliefs might influence behavior. Theory X and Theory Y are […]

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Improving Problem Solving Skills

Introduction Problem-solving skills are an important part of our lives. Be it a mundane daily activity or at work, most of the time our work is centred around problems and how to solve them. In a managerial set up, most of the work is problem-centric. Be it solving a problem for a client, supporting someone […]

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Modernism

Introduction Modernism, faced opposition to the conservatism that prevailed in the late 19th century and early 20th century, which brought socially progressive trend of thought that encompasses the various culture related movements. The reason behind such movement took place in response to the feeling that ‘traditional’ forms of literature, art, architecture, religion, social and daily […]

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Victorianism

The term ‘Victorianism’ arose to describe the latter two-thirds of the 19th century. It was the time where the focus on restraint and dignity remained as an outward appearance to counterbalance simultaneously the reactionary social phenomenon called ‘hedonism’. Hedonism means hunt for the self-indulgent pleasure that occurred when the Victorian morality, social order and puritanism […]

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Conversation Analysis

Conversation Analysis is a specific form of investigation or enquiry. A conversation refers two or more individuals talking with one another just for the sake of talking. It is a form of sociability and reflects an individual’s ability and willingness to interact with others. At a basic level, conversation analysis is viewed as the study […]

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Dramaturgy

Dramaturgy is a sociological perspective that focuses on the management of everyday life. Erving Goffman is credited as being one of the chief proponents where he compares the human world to a theatre and drew comparisons between humans in everyday life and the actors that played roles on-stage. Dramaturgy tries to understand how order and […]

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