OSGOOD- SCHRAMM MODEL OF COMMUNICATION

in Communication Models

It is a Circular Model, so that communication is something circular in nature

Encoder – Who does encoding or Sends the message (message originates)

Decoder – Who receives the message

Interpreter – Person trying to understand (analyses, perceive) or interpret

Note: From the message starting to ending, there is an interpretation goes on. Based on this interpretation only the message is received.

This model breaks the sender and receiver model it seems communication in a practical way. It is not a traditional model.

It can happen within our self or two people; each person acts as both sender and receiver and hence use interpretation. It is simultaneously take place e.g. encoding, interpret and decoding.

Semantic noise is a concept introduced here it occurs when sender and receiver apply different meaning to the same message. It happens mostly because of words and phrases for e.g. Technical Language, So certain words and phrases will cause you to deviate from the actual meaning of the communication.

Note: When semantic noise takes place decoding and interpretation becomes difficult and people get deviated from the actual message.

Advantage of Osgood- Schramm model of communication

  1. Dynamic model- Shows how a situation can change
  2. It shows why redundancy is an essential part
  3. There is no separate sender and receiver, sender and receiver is the same person
  4. Assume communication to be circular in nature
  5. Feedback – central feature.

Disadvantage of Osgood- Schramm model of communication

This model does not talk about semantic noise and it assume the moment of encoding and decoding.

{ 107 comments… read them below or add one }

MOSES November 28, 2013 at 5:14 pm

Pliz give the application

Mary Iddy December 8, 2013 at 5:15 pm

the article is so supporting in studies

simbwa muhammedi December 9, 2013 at 10:45 pm

wow! do you know that these were gineous people because they discovered this even before i chudi man was born ?

winnfred December 18, 2013 at 9:58 pm

its very educative

sophy January 26, 2014 at 2:48 pm

it is amazing

McKINNON TAFADZWA CHINOWE April 12, 2014 at 2:08 am

This is wonderful, this model equalise both the sender and reciever to play the same role, however, the fedback may be delayed.

momal April 17, 2014 at 12:57 pm

good

Leave a Comment

Previous post:

Next post: