Glossary

Communication Terminology

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There are 3 names in this directory beginning with the letter P.
Population
In research, it refers to all the people who share a particular characteristic that a researcher wishes to study. Example: All women who are vegans or all men who drive cars.

Probability Sampling
A type of sampling where every member of a population has an equal chance or opportunity of being chosen.

Probes
In interviews they refer to strategies or ways in which the person being interviewed is encouraged to open up and answer a question that they have previously avoided answering. For example, they could be alternative questions that call for a direct answer.


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{ 3 comments… read them below or add one }

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