Glossary

Communication Terminology

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There are 6 names in this directory beginning with the letter A.
Ad hominem
A fallacy that rejects the argument and attack the person’s character who makes facts or having predicaments to the statements made by the person.

Advertising
A form of marketing communication used as a promotion that influences the purchasing power and behavior of the product and services.

Advertorial
An advertisement in a magazine giving information about the service otherwise called as the objective journalistic article.

Applied Research
Research that is conducted to find answers to specific questions that is used to solve an actual problem or fulfill an existing need.

Audience
A group of people or individuals who receive information from the same source by listening or watching together from various mediums of communication like TV, Radio, Internet etc.

Auteur Theory
This film theory developed in 1950s and states that every aspect of a film from the dialogues to technical aspects is the creative vision of the director. The French term ‘auteur’ means author.


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{ 2 comments… read them below or add one }

Janine July 20, 2016 at 1:03 pm

What lianebtirg knowledge. Give me liberty or give me death.

taiwo November 15, 2016 at 11:04 pm

its nice and educating. lovely .

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