Glossary

A fallacy that rejects the argument and attack the person’s character who makes facts or having predicaments to the statements made by the person.

A form of marketing communication used as a promotion that influences the purchasing power and behavior of the product and services.

An advertisement in a magazine giving information about the service otherwise called as the objective journalistic article.

Research that is conducted to find answers to specific questions that is used to solve an actual problem or fulfill an existing need.

A group of people or individuals who receive information from the same source by listening or watching together from various mediums of communication like TV, Radio, Internet etc.

This film theory developed in 1950s and states that every aspect of a film from the dialogues to technical aspects is the creative vision of the director. The French term ‘auteur’ means author.