Introduction Communication skills in the workplace is the lifeline of the organization. Work cannot be carried out efficiently if there are communication barriers between the employees. The manager is an integral part of the organization. Not only does he manage the work but is also responsible for the organization as a whole. He serves as […]

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Defining Creativity and Groups Creativity can be viewed as a sequence of behaviors that are multi-dimensional in nature. It is the development of an original idea that serves some purpose or need or is influential. Groups consist of two or more people who share some common sense of purpose and are in a position to […]

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Social Marketing Theory

Social marketing theory is a collection of theories that focus on how socially valuable information can be promoted. This theory has been used by social and welfare organizations to help promote or discourage various behaviors. The theory is administrative in nature in such that it seeks to outline a framework that can be used to […]

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Functions of Mass Communication

The 1940s and 1950s saw the beginnings of increased research into the functions of mass communications. Post the Second World War, there was widespread interest in trying to understand the impact of mass media messages on society. Stuart Miles/dollar photo club Functionalism The focus on understanding the effects of mass communications, especially its social consequences […]

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Identity Management Theory

What is IMT?/Introduction Identity Management Theory or IMT, came up in the early 1990’s. It argues that individuals perceive their identities differently at different given points across time and space. Developed by William R. Cupach and Tadasu Todd Imahori, IMT was inspired by Erving Goffman’s ‘Interaction Ritual: Essays on Face-to-Face Behavior’, published in 1967. IMT […]

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Effective Communication

What is Communication Communication has become an integral part of our everyday life in the competitive modern age. Activities, from basic things like cooking and giving exams to more complex ones like running an organisation and formulating laws and regulations all depend on communication. However, poor communication can lead to inefficiency and disruption of activities. […]

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Attachment Theory

Attachment theory is a comprehensive theory of development (social and emotional), motivations, personality and psychopathology. The theory deals with the intimacy in relationships and the role of attachment across one’s lifespan. Attachment refers to the lasting bond an individual has with another who satisfies his need for comfort and safety from dangers. According to John […]

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Hermeneutics

Introduction The Greek God, Hermes was renowned for being a messenger of the Gods who carried and interpreted their messages to the mortals and immortals in the universe. It is from Hermes that hermeneutics traces its origin as a Greek verb which ultimately over the years has evolved into a discipline. Hermeneutics is a widely […]

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I and Thou

I and Thou was a concept introduced by a German theologian, Martin Buber in his book ‘Ich und Du’ which roughly means I and Thou (You). Buber offered up a new way at looking at communication between individuals by rooting his concept not on the individual or others but rather on the relationships and the […]

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Cross Cultural Communication

Introduction Culture is a way of thinking and living whereby one picks up a set of attitudes, values, norms and beliefs that are taught and reinforced by other members in the group. This set of basic assumptions and solutions to the problems of the world is a shared system that is passed on from generation […]

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