THEORY OF REASONED ACTION

in Communication Theory

INTRODUCTION The theory of reasoned action tries to elaborate and predict the behavioural intentions; it was developed by Martin Fishbein and Icek Ajzan. The research for this theory started as a research about a theory of attitudes later which lead to the theory of attitudes and behaviour. This theory has its roots in psychology. THEORY [...]

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Helical Model of Communication

in Communication Models

Introduction In 1967, Frank Dance  proposed the communication model called Dance’s Helix Model for a better communication process. The name helical comes from “Helix” which means an object having a three-dimensional shape like that of a wire wound uniformly around a cylinder or cone. He shows communication as a dynamic and non-linear process. Theory Dance’s [...]

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SOCIAL IDENTITY THEORY

INTRODUCTION Social Identity theory says how people sees themselves based on the group in which they are part of. Formulated by Henry Tajfel and John Turner in 70s, explains the self-concept perceived by the individuals due to the membership in a particular group. The theory explains a way in which the intergroup behaviour befalls. THEORY [...]

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SYMBOLIC INTERACTIONISM THEORY

INTRODUCTION Being one of the most commonly used theories, there are many scholars and theorists who contributed towards the idea of symbolic interactionism. To name a few, George Herbert Mead and Charles Hortan Cooley originated this theory as key people later inspired by them Herbert Blummer coined the term and put the theory forward to [...]

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SPEECH ACT THEORY

INTRODUCTION The speech act theory considers language as a sort of action rather than a medium to convey and express. The contemporary Speech act theory developed by J. L. Austin a British philosopher of languages, he introduced this theory in 1975 in his well-known book of ‘How do things with words’.  Later John Searle brought [...]

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Attribution Theory

Introduction We attach and assume meanings to others behavior in our day to day life, and the theory developed by Fritz Heider based on this attribution is called Attribution Theory. Fritz Heider was born (1896 – 1988) in Vienna, Austria and known well as a psychologist. Heider received Ph.D from the University of Graz at [...]

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Fisher’s Model – Small Group Communication

History The studies concerning the group development have been done by the researchers for many years. As the result of these studies varied models have been proposed. Linear models are considered as the most influential discoveries made in the late 20th century. Fisher’s model is one of the linear models of small group communication is [...]

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Interpretative and Interaction Theory of Interpersonal Communication

Introduction Human society is a continuing process as they try to negotiate the formation and implications. These interactions between the humans result in the existence of the society and its certainty. Interpretative and interaction theories state that how people express their social situation and how these effects bring about a change in their lives. In [...]

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Poole’s Model – Small Group Communication

History Marshall Scott Poole is a senior research scientist and David & Margret Romano professorial scholar at National Center of Supercomputing Applications and the professor of communication and director of I-CHASS at the University of Illinois. Group communication, structural communication, Organisational novelty and theory formation encompasses his pursuits and has written more than 100 books [...]

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Duck’s Relationship Filtering Model

History Steve duck was born in the year 1946 in Somerset, England. He began his profession as a lecture in social psychology at the Glasgow University. He served as the foundation lecturer in psychology in the University of Lancaster with Daniel and Amy starch professor at the University of Lowa. Introduction Duck’s relationship model states [...]

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