Conversation Analysis is a specific form of investigation or enquiry. A conversation refers two or more individuals talking with one another just for the sake of talking. It is a form of sociability and reflects an individual’s ability and willingness to interact with others. At a basic level, conversation analysis is viewed as the study […]

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Dramaturgy is a sociological perspective that focuses on the management of everyday life. Erving Goffman is credited as being one of the chief proponents where he compares the human world to a theatre and drew comparisons between humans in everyday life and the actors that played roles on-stage. Dramaturgy tries to understand how order and […]

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Interpersonal Communication Skills in Workplace

Introduction Interpersonal communication can be described quite simply as face-to-face communication between two or more people. In the workplace, interpersonal skill is considered the lifeline of the office or the organization. All activities depend on effective communication. Hence, if there is a gap in interpersonal communication, the entire organization or unit may suffer from inefficiency […]

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Marxist Theory of Alienation

Birth of Alienation Theory Developed by Karl Marx, the Theory of Alienation or ‘Entfremdung’ posits that capitalism has distorted the human relations that are not controlled by the participants themselves. This, in turn, leads to separation of things that belong to each other naturally, which then results in antagonism in things that are in order. […]

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Technological Determinism

Introduction Technological determinism is a reductionist theory that aims to provide a causative link between technology and a society’s nature. It tries to explain as to whom or what could have a controlling power in human affairs. The theory questions the degree to which human thought or action is influenced by technological factors. The term […]

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The Big Five Factor Model

Introduction The Big Five Factor Model is the psychological model which includes five important personality traits that determine personality of a human. The five factors are usually measured in percentages and the factors are as follows. Elnur/dollar photo club Basis of Five Factor Model Under each of the factors, various other sub-factors are included such […]

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Domestication

Introduction Domestication is a concept that is used in many fields like sociology of technology, media and communication studies. It deals with how technology is accepted, used or rejected by people and covers analyses and descriptions of processes that govern these choices. Initially it was assumed that innovations were adopted in a manner that was […]

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Gender and Media

Introduction In today’s world, the media consists of so many representations and ideas about men and women that though it can be argued that there is no straight-forward effect, it has been accepted that it does in some way affect the sense of identity. The number of hours on television that a person is exposed […]

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Manager Communication Skills

Introduction Communication skills in the workplace is the lifeline of the organization. Work cannot be carried out efficiently if there are communication barriers between the employees. The manager is an integral part of the organization. Not only does he manage the work but is also responsible for the organization as a whole. He serves as […]

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Creativity in Groups

Defining Creativity and Groups Creativity can be viewed as a sequence of behaviors that are multi-dimensional in nature. It is the development of an original idea that serves some purpose or need or is influential. Groups consist of two or more people who share some common sense of purpose and are in a position to […]

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