Soviet Media Theory

in Communication Theory

Introduction: After the 1917th revolution, the Soviet Union was restructured with new political system based on the Marxist-Leninist principles. The newly formed communist party by Lenin shows much interest in the media which serves to the working class in the country and their welfares.  So the So Read More

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Social Responsibility Theory

in Communication Theory

Introduction: In mid 20th century most of the developing countries and third world nations have used this social responsibility theory of press which is associated with “the Commission of the Freedom of Press” in United States at 1949. In the book “Four theories of Press” (Siebert, Peterson Read More

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Libertarian Theory

Introduction: The Libertarian theory is one of the “Normative theories of press”. The theory which is originally came from libertarian thoughts from 16th century in Europe. The libertarian theorists are against the authoritarian thoughts. International trade and urbanization undermine the power Read More

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Authoritarian Theory

Authoritarian theory describe that all forms of communications are under the control of the governing elite or authorities or influential bureaucrats. Authoritarians are necessary to control the media to protect and prevent the people from the national threats through any form communication (informa Read More

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Normative Theory – Four Theories of the Press

Introduction: Normative theories were first proposed by Fred Siebert, Theodore Peterson and Wilbur Schramm in their book called “Four Theories of the Press”. At first the word “Normative Theory” was pronounced in USA during the height of ‘cold war’ with communism and soviet. Often it cal Read More

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Media Dependency Theory

Sandra Ball-Rokeach and Melvin DeFleur proposed the “Dependency theory” in 1976. The theory is combined with several perspectives like psycho analytics & social system theory, systematic & casual approach and base elements from uses and gratification theory but less focus on effects. Med Read More

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Westley and MacLean’s Model of Communication

Introduction: In 1957 Westley and MacLean’s model of communication is proposed by Bruce Westley (1915-1990) and Malcolm S. MacLean Jr (1913-2001). Being one of the creators of journalism studies, Westley served as a teacher at the University of Wisconsin, Madison, between 1946 and 1968. Malcolm wa Read More

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GateKeeping Theory

Kurt Zadek Lewin (1890-1947), was born in German. He was a great Psychologist and pioneer in Social Psychology. He developed the concept in the field of psychology called psychological “field” and “life space” in order to understand the human behavior and its important consideration of total Read More

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The Newcomb’s Model

THEODORE M.NEWCOMB (July 24, 1903)  in Rock Creek, at the northeastern tip of Ohio and he was a great pioneer in the field of social psychology. Merely 50 years he worked for the improvement of human motivation, perception and learning to shape the deep understanding of social process. In 1929, he Read More

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The Spiral of Silence Theory

Elisabeth Noelle-Neumann (1916 – 2010) Elisabeth Noelle-Neumann, the German political scientist contributes the famous model called “Spiral of Silence”. In 1947 Neumann and her husband found “Public Opinion Organization” in German and also she was a President of “World Association for P Read More

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