Introduction The conversation theory is a transdisciplinary learning theory. Developed by Gordon Pask in 1975, it is influenced by a range of cybernetics, linguistics, computer science concepts, cognitive psychology and neurophysiology. Cybernetics Is the study of controlled dynamic systems. Pask used a cybernetic approach to networks of concepts and interactions with a computer in order […]

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The term ‘positive psychology,’ may mislead many into viewing it as a ‘self-help’ philosophy that focuses on the power of positive thinking and on positively reaffirming oneself. But the actual discipline is much more. Its aim is to base the answers to what will make the world better on science rather than on opinions. Positive […]

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Cultural Identity Theory

Culture and Identity Culture is the values, beliefs, thinking patterns and behavior that are learned and shared and that is characteristic of a group of people. It serves to give an identity to a group, ensures survival and enhances the feeling of belonging. Identity is the definition of ones- self. It is a person’s frame […]

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Constructivism

The theory of constructivism has its roots in psychology, philosophy, science and biology. It is a post-structuralist theory of evolution and development. The term ‘constructivism’ was coined by Jean Piaget. The theory deals with knowledge construction and learning and talks about how structures, language activity and meaning are developed. Cognitive development and deep understanding are […]

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Drive Theory

Introduction The Drive Theory is an important concept in psychoanalysis. Developed by Sigmund Freud, it was presented in his book, ‘The Ego and the Id’, which was published in 1923. Throughout the decades, the Drive Theory has gone through various changes. It has also garnered a lot of critique. However, it is still considered a […]

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Intersectionality

Introduction The term ‘Intersectionality’ was first introduced by Kimberle Crenshaw when she was describing the problems faced by black women while seeking employment in the United States. This theory is an offshoot of the feminist movement and arose as a result of rising criticism of the feminist and anti-racist movement in 1960s and 1970s. The […]

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Entertainment Education

Introduction When television first started and for many years hence programmes focused on providing entertainment or information. The entertaining nature of programmes ensured its popularity and it cut across all lines and attracted large numbers of viewers who tuned in regularly to watch.  The problem arose when it was noticed that such entertaining programmes were […]

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Control Theory

Introduction Control Theory, or Social Control Theory, states that a person’s inner and outer controls both work together to negate deviant tendencies. Developed by Walter Reckless in 1973, Control Theory comes under the Positivist school of thought. Travis Hirschi also made significant contributions as well. Control Theory garnered intensive debates in the 1970’s and 1980’s […]

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Catharsis Theory of Mass Communication

Introduction Dr. Seymour Feshbach is an eminent professor in the department of psychology at University of California, Los Angeles (UCLA). He was born in New York City at 1925; in 1951 he was awarded PhD in psychology at Yale University. Later he became a faculty of Pennsylvania University until 1963. Since 1960’s he is very […]

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Meaning Theory of Media Portrayal

Introduction Meaning Theory of Media Portrayal theory is proposed by Melvin DeFleur and Timothy Plax. Defleur was born on April 27, 1923 in Portland. In 1980 DeFleur, Plax joined together and presented a research paper in the title “Human Communication as a Bio-Social Process” at International Communication association, Acapulco, Mexico.  Their contributions to the field […]

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