The cognitive development theory is based on the development of human intelligence. The central concept of the theory is that children actively construct their own cognition or knowledge as a result of their independent explorations. Oksana Kuzmina/dollar photo club Jean Piaget The theory of cognitive development was proposed by Jean Piaget, who is renowned for […]

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Introduction Gotland University states that cross cultural communication is a process through which a person can exchange, negotiate, mediate the communication of cultural differences through language, non-verbal gestures etc. In the fast moving world of globalization, cross cultural communication is a very important issue especially in the world of management. Not only do different countries […]

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Relational Frame Theory

The relational frame theory is a psychological approach that helps understand the processes of language and cognition. The functional contextual theory approaches verbal events as activities and not as products. Relational Frame On a daily basis, people normally deal with a wide variety of objects and they can relate to one another in different, abstract […]

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Contingency Theory

Contingency theory is a set of behavioural theory which postulates that there is no single way or the best method to organize and lead an organization in a management set up. Instead, a leader should be appointed who can make decisions based on the situation and relative conditions. This theory was made popular by Fred […]

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Social Facilitation

Social facilitation as a phenomenon was first studied in 1898 which is applied to both animals and humans. Social facilitation is said to take place when there is a change in human or animal behaviour caused by the mere presence of another individual or animal. flairimages/dollar photo club When a person’s speed of executing physical […]

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Social Darwinism

Concept of Social Darwinism? Social Darwinism is referred to the group of theories which propagate the notion that society exists and survives on the same line as biological natural selection and survival of the fittest, as propagated by Charles Darwin. It was popularized by Richard Hofstadter in 1944. The term ‘social darwinism’ was coined by […]

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Theory of Digital Divide

Introduction The Theory of Digital Divide postulates that there is an economic and social gap between the population of a nation and their access to technologies pertaining to information and communication. The economic the inequality increases in the macro economy that extends to regions within a nation – between nations, geographic areas and demographic areas. […]

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Health Belief Model

The health belief model in behavioural psychology is termed as an ‘expectancy-value’ model. This means the model assumes that an individual takes an action based on their evaluation of the most likely outcome of engaging in a new or of changing existing behaviour. The model is very popular and has proven its durability in the […]

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Second Language Acquisition Theory

The second language acquisition theory is the brainchild of renowned linguist and researcher, Stephen Krashen. The theory is important because as early as the 1980s, it was influencing all research into how a second language is acquired. michaeljung/dollar photo club The Theory According to the theory, one does not need to use grammatical rules of […]

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Media Democracy

What is Media? Media is the fourth pillar of democracy. Not only does it have to be transparent and unbiased but it also bears the responsibility of educating the masses and propagating reform in public opinion. It is also a platform for public discussion and exchange of opinions. It has the power to control and […]

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