The media richness theory states that media has the ability to transmit needed information. This ability to transmit, depends on whether the information will be used in times of uncertainty or equivocality. This theory, proposed by Daft and Lengel is also known as the ‘Information Richness Theory’. bst2012/dollar photo club According to the theory, different […]

{ 0 comments }

The protection motivation theory deals with how people cope with and make decisions in times of harmful or stressful events in life. These decisions are a way of protecting oneself from perceived threats. The theory attempts to explain and predict what motivates people to change their behavior. Kurhan/dollar photo club Application in Health The theory […]

{ 0 comments }

Inoculation Theory

The inoculation theory was proposed by McGuire in response to a situation where the goal is to persuade someone not to be persuaded by another. The theory is a model for building resistance to persuasion attempts by exposing people to arguments against their beliefs and giving them counter arguments to refute attacks. The theory therefore […]

Read the full article →

Sociocultural Theory

The sociocultural theory is a psychological theory which explores the relationships between external and internal processes. The theory focuses on the creation and usage of mediating tools that play a role in how humans think. It helps create a framework that facilitates in systematically investigating cognition, keeping in mind the social context. Human development is […]

Read the full article →

Hawthorne Effect

The Hawthorne effect was discovered as an outcome of analyzing older experiments that was conducted at the Hawthorne Works, a factory outside Chicago between 1924 and 1932. In 1955, the term ‘Hawthorne Effect’was first suggested by Henry A. Landsberger. According to him, the Hawthorne effect is a reactivity type of theory, it simply refers to […]

Read the full article →

Theory Z

Theory Z is a management philosophy that deals with organizational culture, quality that shows how employees view their management their set of beliefs, values and principles. It was proposed by a management scholar, William Ouchi who put forwarded a theory filled with Japanese elements but which also expounded American cultural practices. The American business practice […]

Read the full article →

Contextual Design

Introduction Traditional products or solutions are designed based on a single bright idea that an individual creates and builds the product, finally ending with a search to find a suitable place to sell the product. The problem therefore is that solutions that are designed should fit with a customer’s other systems and existing ways of […]

Read the full article →

Theory X and Theory Y

Introduced by Douglas McGregor, Theory X and Theory Y talk about the diverging views that exist about how organizations function.  The two theories are sets of propositions and beliefs about human nature. McGregor assigned certain traits to each theory. His work showed that thoughts and beliefs might influence behavior. Theory X and Theory Y are […]

Read the full article →

Improving Problem Solving Skills

Introduction Problem-solving skills are an important part of our lives. Be it a mundane daily activity or at work, most of the time our work is centred around problems and how to solve them. In a managerial set up, most of the work is problem-centric. Be it solving a problem for a client, supporting someone […]

Read the full article →

Modernism

Introduction Modernism, faced opposition to the conservatism that prevailed in the late 19th century and early 20th century, which brought socially progressive trend of thought that encompasses the various culture related movements. The reason behind such movement took place in response to the feeling that ‘traditional’ forms of literature, art, architecture, religion, social and daily […]

Read the full article →