Introduction Technological determinism is a reductionist theory that aims to provide a causative link between technology and a society’s nature. It tries to explain as to whom or what could have a controlling power in human affairs. The theory questions the degree to which human thought or action is influenced by technological factors. The term […]

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Introduction The Big Five Factor Model is the psychological model which includes five important personality traits that determine personality of a human. The five factors are usually measured in percentages and the factors are as follows. Elnur/dollar photo club Basis of Five Factor Model Under each of the factors, various other sub-factors are included such […]

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Domestication

Introduction Domestication is a concept that is used in many fields like sociology of technology, media and communication studies. It deals with how technology is accepted, used or rejected by people and covers analyses and descriptions of processes that govern these choices. Initially it was assumed that innovations were adopted in a manner that was […]

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Gender and Media

Introduction In today’s world, the media consists of so many representations and ideas about men and women that though it can be argued that there is no straight-forward effect, it has been accepted that it does in some way affect the sense of identity. The number of hours on television that a person is exposed […]

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Manager Communication Skills

Introduction Communication skills in the workplace is the lifeline of the organization. Work cannot be carried out efficiently if there are communication barriers between the employees. The manager is an integral part of the organization. Not only does he manage the work but is also responsible for the organization as a whole. He serves as […]

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Creativity in Groups

Defining Creativity and Groups Creativity can be viewed as a sequence of behaviors that are multi-dimensional in nature. It is the development of an original idea that serves some purpose or need or is influential. Groups consist of two or more people who share some common sense of purpose and are in a position to […]

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Social Marketing Theory

Social marketing theory is a collection of theories that focus on how socially valuable information can be promoted. This theory has been used by social and welfare organizations to help promote or discourage various behaviors. The theory is administrative in nature in such that it seeks to outline a framework that can be used to […]

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Functions of Mass Communication

The 1940s and 1950s saw the beginnings of increased research into the functions of mass communications. Post the Second World War, there was widespread interest in trying to understand the impact of mass media messages on society. Stuart Miles/dollar photo club Functionalism The focus on understanding the effects of mass communications, especially its social consequences […]

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Identity Management Theory

What is IMT?/Introduction Identity Management Theory or IMT, came up in the early 1990’s. It argues that individuals perceive their identities differently at different given points across time and space. Developed by William R. Cupach and Tadasu Todd Imahori, IMT was inspired by Erving Goffman’s ‘Interaction Ritual: Essays on Face-to-Face Behavior’, published in 1967. IMT […]

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Effective Communication

What is Communication Communication has become an integral part of our everyday life in the competitive modern age. Activities, from basic things like cooking and giving exams to more complex ones like running an organisation and formulating laws and regulations all depend on communication. However, poor communication can lead to inefficiency and disruption of activities. […]

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